Seems like a fun enough idea
http://www.kickstarter.com/projects/robinrath/pixel-press-draw-your-own-video-game
Quote"Pixel Press is an iPhone and iPad app that lets you draw your own video game (no code required!) and share it with others. It's a simple four step process - draw, upload & test, design, play & share.
In the 1980's, video games like Super Mario Brothers and Metroid were groundbreaking. Today, Pixel Press recreates the platformer gaming experience, but in a completely new way. Don't just play a video game - create your own! Pixel Press is turning video games into an interactive experience, with no coding required. "
in my head, it seems like it would be an awesome lvl designer/prototyping idea for MOAR OBEY!
seems like hipster foofoo bullshit, like most things happening in the computer world today.