PR firm providing info on their marketing efforts for 3DO

[esteban]

Pretty interesting case study of marketing tactics for pre-launch 3DO.

Folks with short attention spans should jump down to the "EXECUTION" section, because that is where the narrative really begins.

I'm not sure if anyone here is interested in this sort of thing, but it occurred to me that marketing firms might be a good, untapped resource for finding out some information on our beloved video games and consoles.

I haven't searched much, and I don't know how many marketing firms would make this info public (aside from a few case studies for prospective clients), but I'm hoping we can find some goodies.

The one thing to keep in mind is that a marketing firm judges their success based on their campaign, not necessarily the success of a product or company in the marketplace.

Also, keep in mind that firms will put a very positive spin on how things went for them... but it would be fun to find more examples like this.

[jlued686]

Wow, good find, man.